Merckx Mondays | PERMALINK
Molteni sausages were onto something when they sponsored a young bicycle racer by the name of Eddy Merckx in 1971. Not only were they to see a huge jump in sales from his many victories (someone give me a source!), but little did they know, their brand was to be embodied in one of the most iconic colors in cycling history.
While this frame in particular is not an original Molteni, it still looks mighty nice sitting atop this Kubota.
I have been dangerously low on Merckx Mondays content, so when I was over at Maison de Blanc over the weekend, I asked FYXO to shoot one of his many Merckx frames. “Which one?” he asked, to which I replied, the one that’ll look the best on your dad’s mower.
Granted, this is by no means the “nicest” Merckx frame in Andy’s man cave, it just looked so quant… See for yourself in the Gallery!