Today, the Urban Cycling Hall Of Fame (UCHOF) was launched in conjunction with Echos CommunicationsChrome Industries. The purpose of the UCHOF is to spotlight the rich culture and history of urban riding. How is the UCHOF planning on doing so?
This just in from Chrome as they introduce their Spring Riding Kit
“Just in time for sunny skies and Spring biking season, Chrome Industries introduces Spring City Riding Kit, featuring the De Haro Windbreaker, Men’s Mason Riding Jersey, Union Short, Merino Wool Ankle Socks and the Truk Pro. Chrome Industries makes apparel and accessories that are simple, durable and built for utility. The Spring City Riding Kit gives riders a classic look with bike-specific functionality made for urban riding. ”
“Thousands of racers will ascend on and crash the Los Angeles Marathon race course in the dead of the night to compete in one of the most toughest urban cycling races known to man. Chrome has partnered with Red Bull to bring the Wolfpack Hustle Unified Title Series to the next level of urban racing. This is just the first stop of the three race series that will span over several months including a LA Crit, and the 6th St. sprints. Only one man and one woman will be immortalized as winners of the official sacred dog tags which will prove their endurance, speed, and power.”
Today, Chrome launched the 415 Urban Work Boot and the STORM 415 Urban Work Boot. These aren’t your normal sneakers. Think of them as mobility work boots: all the stability of a boot with the comfort of a sneaker. The STORM 415 is made from waterproof cordura (pictured) and the 415 Urban is fabric. I like the look of these boots and there’s more information below, including the official PR from Chrome.
The years I spent in New York make me appreciate two concepts: mobility and real estate. Observing both, in the literal and figurative sense, can teach you everything you need to know about anything, even products. They are key deciding factors in determining something’s usefulness. Quite simply put: how you use the product while moving through space and how the product uses its own space.
When I heard that Chrome had picked up a designer from Lowepro to design their new Niko Camera Pack, I had high hopes that it would be an improvement over last year’s Niko Messenger Sling bag. The design seemed to be simple enough and the product shots made it look like the Niko Pack was just an enlarged by 200% Niko Messenger. I shoot multiple formats and travel a lot with my camera equipment, so I’m always looking for a new bag that meets my needs.
Surely with all this space, it had to be the bag I was looking for?
Today Chrome announced a new street photography contest, aptly called Streets of Chrome to celebrate the release of their new DSLR backpack, the Niko Camera Pack. The video above gives you a rundown, with the press release and four city Hub party fliers below.
Last weekend, Chrome threw a circuit race in an empty office floor above their PDX store. It looked amazing but unfortunately, I couldn’t make it out to Portland again this month. So when Brenton Salo said he was going to be shooting it, I reached out to him to get some photos. He was stoked on his TL-200 Contax flash for his G2 and fired away all night.
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Prolly is not Probably started in 2006 in Brooklyn, New York. For over 6 years it has thrived as John Watson, the sole author, documents multiple facets of cycling. With the boom of urban cycling, Prolly is Not Probably has grown to be the number one blog for the culture surrounding it. In recent years, a large push for original content has spawned a steady flow of photosets, profiles and portraits.
Known for his A Day in 10 Photos, Merckx Mondays, Recent Roll, Shop Visits, and Beautiful Bicycles features, John continues to document bicycles of all kinds and his daily life through photos. Over the years, Prolly is Not Probably has been cited in the New York Times, COG Magazine, Urban Velo and other notable publications. In March of 2011, John moved to Austin, Texas where he continues to cover a cross section of cultural influences.