Architecture is in my blood. It’s in my eye, in my shutter finger and for the most part, mandates how I look at the world, including cycling. Life happens in elevation (not the climbing kind) and part of the reason I enjoy traveling overseas so much is seeing how serious people take presentation… Most recently, the architectural detailing of the booths at Eurobike.
I couldn’t help it. A majority of the bikes were either “WTF” or “What. the. fuck.” – I found it all incredibly disconnected from the US market in a lot of ways, which isn’t necessarily bad – but it made me hard to relate to the European market. Seriously, who the fuck wants an e-MTB? And that’s just one of the many moments I had over the past week.
One of the saving graces I encountered, amongst the bad marketing, body painting, weight weenie talk and general disconnect from “the ride” was the abundance of architectural detailing in the booths. While the European industry may not relate to me so much through their cycling language, I admired the attention to detail for a very ephemeral event. Hell, I seriously think more thought went into the booths than into the bicycle design!
Check out a few shots I snapped while navigating through the madness in he Gallery!
Let’s face it, the name Cinelli and Columbus is synonymous with Urban Cycling. Personally, I feel like they’ve done a lot to bring alleycats, track bikes and general radness to the industry. Especially with sponsorships and their collaboration with MASH over the years.
At this year’s Eurobike, Cinelli’s booth featured an extensive Columbus display, the Bootleg HOBO with Lucas Brunelle’s video and the newest from MASH. I even ran into Red Hook Crit Barcelona champion Fish while I was shooting photos. Check out more in the Gallery!
Ok, I’ll make this one real quick. It’s 9pm here at Eurobike and I’m surrounded by drunk idiots. It’s also taken me two hours to upload these photos and I’m going on three hours of sleep… It’s been fun but I am so over Eurobike!
Enjoy this photo gallery and I’m going to enjoy the company of friends. See you on the other side!
It’s been a long two years for Ben from Argonaut Cycles but if he’s learned anything along the way it’s this: hard work and dedication pay off. In a lot of ways, the Argonaut Cycles road bike embodies the height of carbon fiber manufacturing. While this bike in particular might look like others that have been on the site, countless, minute changes have gone into making it unique. The design process and the final product are always improving.
Manufacturing in the USA allows Ben to tweak the layup process and continuously offer his clients the best carbon fiber road frame. Ben’s a good friend and personally, I’m very partial to Argonaut, so I took this bike out of the Eurobike tradeshow to photograph it. See more in the Gallery!
Look, Eurobike is hella Euro and fluoro. I’m not interested in Cube’s offerings, or other large batch bike. I want to see how the smaller shops and distributors are tackling one of the most elusive offerings: the production steel road bike.
Crema Cycles seems to have their solution going in the right direction. Take this Columbus and True Temper mixed road frame. My size, Campagnolo 11, ENVE and Chris King throughout.
This bike is straight forward, lightweight and elegant without being ostentatious. So is there a down side? Not really. Other than I’d like to see one or two nice details to separate this frame from the rest out there but that’s always the challenge.
The Crema bikes look very simple. Something you’d not only travel with, but not cringe about locking up, depending on the build kit (those wheels!). That’s something I can appreciate. Check out more of this very nice bicycle in the Gallery!
It’s Eurobike and I have no idea what to do here. Well, that’s not true, I have a few clever posts up my sleeve. After 12 hours of madness, I’ve made my way through most of the show, ran into some people, saw some cool shit, exhausted my shutter finger and the first flask filling #FFF. I managed to get some great shots, including the new White Industries anodized hubs, the return of turquoise Chris King, some rad Tune products, a sexy LOOK, Bear Grease, #Partybrand, body-painting, AWOL, beer, beer and beer.
While I’m working on more content, how about some randomness from the first day? I thought so…
Everything thing you’ve heard of Eurobike is true, including the horribly-spotty wifi. But don’t worry, I’m spending all my time shooting photos and catching up with friends, including Erik from Sweden. He and his wife, Sofia stayed with me two years ago in Austin and since then, he’s toured extensively throughout the USA, relocated to Zurich and is a lead designer at Specialized, where he spearheaded the AWOL project.
The AWOL is a light, sleek and very Euro-styled touring bike. While Erik’s main rig is on display at the Specialized booth, he stripped down one of the first prototypes and brought it along with him to ride around. After a few beers, we went out back and shot some photos of the bike. I’ve gotta admit, it’s one of my favorite touring rigs!
After a long day of traveling and two whole hours of sleep, I’m alive and well at Eurobike. This show has eluded me for four years now. Year after year, plans have fallen through last minute but this year, I’m here thanks to Mission Workshop (thanks guys!).
Expect lots of randomness, rad bikes, beer, brats, bros, babes and bourbon. Since the WiFi sucks here at the show, I’ll most likely be updating the site only a few times a day… If you’re at the show, track me down and I’ll shoot your portrait.
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Prolly is not Probably started in 2006 in Brooklyn, New York. For over 6 years it has thrived as John Watson, the sole author, documents multiple facets of cycling. With the boom of urban cycling, Prolly is Not Probably has grown to be the number one blog for the culture surrounding it. In recent years, a large push for original content has spawned a steady flow of photosets, profiles and portraits.
Known for his A Day in 10 Photos, Merckx Mondays, Recent Roll, Shop Visits, and Beautiful Bicycles features, John continues to document bicycles of all kinds and his daily life through photos. Over the years, Prolly is Not Probably has been cited in the New York Times, COG Magazine, Urban Velo and other notable publications. In March of 2011, John moved to Austin, Texas where he continues to cover a cross section of cultural influences.