Sometimes, using your critiques to fuel your creativity is the best route. Case in point is Giro’s Air Attack helmet. Some love it, others hate it, calling it a “skate helmet”, regardless of how aerodynamic it is. With that in mind, they took Ty out to a local skate park in Santa Cruz and let him chase speed around the bowl on a Cervelo…
Giro’s also running a campaign where you can win that bike (not the thrashed one, a brand new one), along with other prizes. Check it out at Giro and check out more photos of Ty getting rad below.
Late last summer, a group of cyclists got together in Northern California with Giro to try out their New Road cycling line. While there, I was told to not worry about shooting photos but I still did. Some of which made it to their ad campaign, others made it into my hoard drive where they sat for months.
With the New Road line out now, I can post these and what better time than a Friday afternoon. I’m back in Cali on Monday and I can’t wait, especially after looking through these photos again.
Tools of the trade:
Fuji Neopan 400 / Fuji 400 ProH
I’ve missed posting about the past few Giro First Friday products but these Pink Aeon Leader Helmets look great:
“The ultimate cycling helmet combines a lightweight feel with a skull-hugging fit and robust protective capability. It puts the wind to work for you, keeping you cool and comfortable no matter how far or fast you ride. And it practically disappears when you put it on. That helmet is the Aeon. Our premium performance helmet designed to meet the demands of the world’s most iconic roads and best riders.
A version of this stunning pink and rhodamine colorway was first seen last year at the Giro d’Italia, on the heads of race leaders including overall winner Ryder Hesjedal of Team Garmin-Sharp. It is now available to you, our fans, in a limited quantity on Facebook.
We produced 50 of these worldwide, and when they’re gone they’re gone for good. Unless you’ve got what it takes to earn one on the road… ”
Pick one up at the Giro Facebook Store here, and for Mobile check-out go here.
Cycling apparel is one thing, when its on a model, in a catalog, but when its out in the real world, on real riders, that’s when you can see its true merits. When I was first contacted by Giro to be a part of the New Road in Northern California weekend, I couldn’t see myself as a “cycling model”.
After arriving at the ranch, I realized that the people who were involved are cyclists and a good representation of who would wear the apparel. For me, that’s credible just like Giro’s products. We’re all just regular riders. Except for Ty, he’s a real model. Check out some photos and bios of the people who were in NorCal for tis video here at Giro.
I’ve been pumped on what Giro is putting out over the past few years and I was very stoked on their new Republic Shoe when I got a sneak peek at Interbike this year. Here’s a few words from Giro on their new urban / commuter / touring shoe, that fits right in alongside their New Road line:
“The Republic is really unlike other cycling shoes,” said Eric Richter, Giro Senior Brand Manager. “At heart, it’s a modern cycling shoe with a sleek profile and all of the essential performance elements that you need to pedal efficiently. But in spirit and style, it’s a new kind of shoe made for the streets, with a look and feel that’s great on the bike or walking into an office, whether you’re wearing street clothes or cycling apparel.”
The Republic Shoe retails at $150, comes in sizes 6 1⁄2 to 13 1/2 and three colors. Pick them up at Giro retailers this month.
After months upon months of design, development and prototyping, the Giro New Road line is now available at select shops. I’ve had hands on experience with many of these pieces and I’m very impressed with the concept and construction. While they look like casual silhouettes, these jerseys are part of an innovative design that allows you to access pockets on the bib “briefs”. Some of these products are meant to work as a kit and others are to be treated as a normal jersey. It’s hard to describe but the product photos below explain better than I can.
The technical, merino blends fit great and have clean, modern lines but most importantly for me, the New Road line is made in the USA and is still affordable. I have and will commend Giro for developing, designing and manufacturing this product line in the state of California.
There’s more to come but for now, you can see the product shots below.
Giro’s First Friday 50 is a new promotion where both new and classic designs return in a limited run. Each product is in stock, via the Giro Facebook page and with only 50 pieces available, they’re sure to sell out fast!
This month’s First Friday 50 is their “Sherwood Camouﬂage” LX LF Glove.
“We decided to bring a timeless “Sherwood Camouﬂage” pattern to the LX LF™ by using a process that enables a design to be permanently applied to leathers. Sherwood Camouﬂage is a subtle variation of Woodland Camo, which was designed at the end of World War II by the US Army Engineer Research and Development Lab.”
Scoop these up after “liking” their Facebook here. Hurry though, I waited to post this after I made sure I could buy a pair myself…
This is by no means a recent photograph. It’s from a ride I did in California with the Giro New Road team. Highway 128 snakes its way through the Navarro River Redwoods State Park and when the road aligns with the setting sun, you get these great slivers of light coming through the trees.
It’s been too long since I’ve been in California. After two months, I’m jonesin’.
Giro’s popular new lace up road shoe, the Empire is now available in both colors, online and at your local Giro dealer. I can’t wait to get my hands on a pair. The quality, as with any Giro shoe is superb. Check out more details and sizing information here, at Giro.
Interested in having your company's ad on Prolly is not Probably? Email me. Sidebar ads are available in 140 x 140 and 300 x 250, in bi-monthly or six month intervals.
Or, if you'd like to donate, do so here with Paypal. Just click the donate button below and every cent donated will go towards the maintenance and growth of the site.
Prolly is not Probably started in 2006 in Brooklyn, New York. For over 6 years it has thrived as John Watson, the sole author, documents multiple facets of cycling. With the boom of urban cycling, Prolly is Not Probably has grown to be the number one blog for the culture surrounding it. In recent years, a large push for original content has spawned a steady flow of photosets, profiles and portraits.
Known for his A Day in 10 Photos, Merckx Mondays, Recent Roll, Shop Visits, and Beautiful Bicycles features, John continues to document bicycles of all kinds and his daily life through photos. Over the years, Prolly is Not Probably has been cited in the New York Times, COG Magazine, Urban Velo and other notable publications. In March of 2011, John moved to Austin, Texas where he continues to cover a cross section of cultural influences.