Photo by Brian Vernor
Waiting for that “magic minute” when the light is perfect takes patience. As illustrated by the photo above, of a rider in the Santa Cruz mountains, Vernor has plenty of patience. He just posted a few photos from the 2013 Giro Catalog at his portfolio site, go have a look!
Man, I am so bummed I missed the Giro New Road launch party at Golden Saddle Cyclery in LA last Thursday night. Good thing Ace was on hand to shoot photos of the happenings. Check out his full set here. The New Road line is slated for a spring 2013 launch. I can’t wait to review a few of these pieces.
If you’re in LA and interested in seeing Giro’s approach to cycling wear, head over to GSC for the official Giro New Road release gathering Thursday!
Let me just preface this post by saying I wish I could show you more photos from the Giro New Road photo shoot. Even getting clearance for posting up these took a little bit of eye-batting and begging. But man, am I ever glad I got to share them.
Day 03 began as Ty, Jordan and I took off for the hills adjacent to our ranch. Super steep gravel climbs and windy singletrack was no challenge for Ty and Jordan as the sunlight broke through the trees. They just flowed through the rocky gravel as videographers and photographers tried to capture the essence of New Road. Later on, the afternoon was spent out on HWY 1 at the mouth of the Navarro River. Climbing up and down the hills, before grabbing lunch, and finally dinner.
Some of the photos shown here give you an idea of what Giro is going for in the New Road. But keep in mind, the details that make this line different from any other will be under wraps for now. Till then, enjoy these photos and don’t miss Ty’s crossie wall ride sequence!
I like bikes and people that were born to get dirty. Riding steel on and off road with friends, both close and new is a great way to bide your afternoons in Northern California. I got to spend a lot of saddle time with these three bikes, all of which I’ll be posting up this week, so stay tuned.
I’m heading back to Austin, where I’ll barely have time to process before heading back out to NYC, then Philly, Pittsburgh and Portland. What a whirlwind month it’s gonna be!
Thanks for riding along.
We started our day at a reasonable hour and after breakfast, the team got an intro to Giro‘s new cycling apparel line, the New Road. I can’t say a whole lot about it but what I will say is this is far from “commuter wear” and a completely different approach to your typical road wear. The most appealing aspect of the line is that it’s all made in the USA.
Our day began leaving the ranch where we’re staying, down a gravel road and out, along the 128 to the 1. At mile 45, we stopped for lunch and to my surprise, had only climbed around 1,000′. Then, jokingly Mark said “oh, there’s a climb”, a Cat 2 trek awaited us off the 1 and it hurt but the 1,000′ descent in 3 miles was exhilarating. At mile 70, we tacked in around 5,000′. Once back at the ranch, we soaked in the waining sunlight, drank some beer and sat in the hot tub, ready to tackle another day on the bike…
Expect a little more riding photos tomorrow, as well as some more teaser shots of the New Road line.
A few months ago, the people from Giro let me take a look at a new clothing line they’re working on. It’s not race wear and far from commuter wear, something their dubbing the New Road line. To test out some pieces, they’ve flown a few people (myself included) to ride in the Northern California hills and dirt roads.
It’s been a while since I’ve been up in this neck of the woods and I almost forgot how beautiful it is. Almost. So don’t expect a ton of posts from me, the wifi is spotty and there are roads and trails to ride… But you can follow me on Instagram ( JohnProlly ) for more frequent photos.
Rain, my Giro Privateers and my bottle of Colonel EH Taylor. As always, neat is better and ride safe.
Photo by Brian Vernor
Speaking of Giro, Vernor shot most of their 2013 catalog’s photos. Just one more reason to try to scoop one up at Interbike.
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