I’ve missed posting about the past few Giro First Friday products but these Pink Aeon Leader Helmets look great:
“The ultimate cycling helmet combines a lightweight feel with a skull-hugging fit and robust protective capability. It puts the wind to work for you, keeping you cool and comfortable no matter how far or fast you ride. And it practically disappears when you put it on. That helmet is the Aeon. Our premium performance helmet designed to meet the demands of the world’s most iconic roads and best riders.
A version of this stunning pink and rhodamine colorway was first seen last year at the Giro d’Italia, on the heads of race leaders including overall winner Ryder Hesjedal of Team Garmin-Sharp. It is now available to you, our fans, in a limited quantity on Facebook.
We produced 50 of these worldwide, and when they’re gone they’re gone for good. Unless you’ve got what it takes to earn one on the road… ”
Pick one up at the Giro Facebook Store here, and for Mobile check-out go here.
I know what you’re thinking: “this helmet is going to be $800.” Well, it’s not. To raise awareness of bicycle safety, artist Kaws teamed up with Bern, the New Museum and the Safe Streets Fund to design a run of 500 Watts Helmets. You can pre-order one now for $80, at the New Museum and expect it mid-June.
Ben’s Cycle just got in the full range of Brooks Union Jack Swallow saddles. Pick up a red, white or blue saddle here.
To commemorate the Olympics landing in London, Brooks England has issued a series of limited saddles.
“This saddle is part of the UNION JACK SWALLOWS LIMITED EDITION 2012, a tricolour issue of the legendary B15, created to celebrate the Olympiad that in 2012 comes to visit London for the third time in history. The Red and Blue models will be delivered in the special “Union Jack” packaging, while the White in the singular “England” box.”
Check out the Red, Blue and White here.
Break out the Sodium Chloride, Ammonium Hydroxide and Ammonium Chloride. All-City‘s got some new copper parts that are begging for a nice purple-hued patina. Head to your LBS because these are limited.
This just in from Brooks:
“Brooks England is pleased to announce the release of the Brooks B17 Select World Traveller 2012 Limited Edition Saddle. This saddle celebrates our deep historical associations with the sporting heroes of the previous London Olympiad, as well as our rich relationship with devotees of Long Distance Touring, during the inaugural WCR Grand Tour (www.worldcycleracing.com), a competitive circumnavigation of the Earth by bicycle.
The leather surface features a restyling of a piece by Frank Patterson, artist and illustrator of the Brooks catalogues of the 1920′s, realized by Richard Phipps. All saddles have been made using Brooks Select organic leather tops, fixed to a chromed copper steel frame and finished with hand hammered copper rivets.
The B17 Select World Traveller is available at chosen Brooks Dealers Of Excellence from May, and production of the Brooks B17 Select World Traveller has been capped at 2012 pieces.”
Check out more photos below.